AccessVR

Bringing humanity to virtual reality.

IMSH 202310×30 booth launch

[#][booth demos or qualified leads]

Client: AccessVR
Company: AccessVR · 2022–2023
Role: Director of Brand and Product Design
Team: [Team size]
Discipline: Brand strategy, identity, style guide, collateral, event

Challenge

AccessVR needed a brand that made virtual reality feel human and approachable to educators and trainers: early adopters excited about immersive learning, but not technologists.

Solution

Positioned AccessVR as the company making immersive learning accessible to everyone, with the tagline “Bringing humanity to virtual reality.”
Built the identity: a mark made of rising angles, purple for creativity, orange for opportunity, set in Gotham and Merriweather.
Wrote the style guide and brand book that carried the system across business cards, the website and event graphics.
Took the brand to IMSH 2023: a 10×30 booth with back-lit purple towers, demo stations and roll-up banners.

My role

Led brand strategy and brand identity
Developed the brand position, logo, tagline, voice and brand guidelines

Highlights

Brand style guide.

Logo lockups and the stand-alone mark.

Color system: purple for creativity, orange for opportunity.

Type, brand elements and imagery.

Event banner: Better training. Better results.

IMSH 2023 booth, 10×30. Booth renders by Exhibit Experience.

Results

[Add results: launch, partners won, recognition, IMSH leads and demos]