Britax
Relaunching a child-safety brand online, built for mobile shoppers.
65%+mobile audience designed for
[%][mobile conversion change]
- Client
- Britax
- Company
- The Scylla Group (agency) · 2011–2019
- Role
- Creative Director and UX Designer
- Team
- [Team size]
- Discipline
- Digital strategy, responsive design, e-commerce
Challenge
Britax needed to relaunch its online presence, including its first e-commerce program. More than 65% of visitors were on mobile.
Solution
- A mobile-first responsive redesign with a streamlined checkout.
- ERP, CRM, CMS and e-commerce connected behind a custom back end with WYSIWYG editing.
- A blog filtered by product and topic, with interactive feedback and informative animations.
My role
- Designed and developed the site structure, visual content, navigation and messaging
Highlights
[Add more project images]Results
- The relationship grew after launch: onboarding and outreach campaigns, a friends-and-family program, catalog upgrades, a sub-brand launch and a standing monthly strategy meeting.
- [Add launch results if you have them]