Rubbermaid Closet Planner

Design any closet in your house and check the pricing along the way.

20%cart conversion

HorizonInteractive Award

Client: Rubbermaid (Newell Rubbermaid)
Company: The Scylla Group (agency) · 2011–2019
Role: Creative Director and UX Designer
Team: [Team size]
Discipline: UX research, UX/UI design, interactive planner

Challenge

Rubbermaid wanted more engagement and online revenue from its closet planner. Research showed the old tool didn’t answer the basic questions: how much will it hold, and what will fit?

Solution

A drag-and-drop planner built around people’s belongings, not products.
Live pricing, a full parts list and a direct path to buy at Lowes.com.
Save, print and share designs, with built-in analytics to measure behavior.

My role

Developed user journeys
Designed product and user workflows
Designed the interface
Developed 3D assets, motion graphics and animations
Provided quality assurance

Highlights

The planner in use.

Start from what you own: shirts, dresses, shoes.

Results

20%conversion rate on all shopping carts

HorizonInteractive Award winner

A major retail partner called the tool “10 years ahead of what anyone else in the industry was doing.”
Built-in analytics let the team measure behavior and respond quickly.