Rubbermaid Commercial Products
Removing system gridlock with a single source of truth.
+55%pageviews
−20%bounce rate
UmbracoAward
- Client
- Rubbermaid Commercial Products
- Company
- The Scylla Group (agency) · 2011–2019
- Role
- Creative Director and UX Designer
- Team
- [Team size]
- Discipline
- UX design, responsive web, CMS, integrations
Challenge
Product data, assets and web content lived in incompatible systems. Keeping 6,400 SKUs accurate across hundreds of retail partners was slow and costly.
Solution
- Consolidated product information, digital assets and content into Salsify, a single source of truth.
- A CMS-driven corporate site on Umbraco that pulls from Salsify into responsive pages.
- E-commerce, site search, where-to-buy, live chat and product recommendations built in.
My role
- Designed and developed the site structure, visual content, navigation and messaging
Highlights
Results
+55%pageviews
+32.5%average session duration
+27%pages per session
+23%users
−20%bounce rate
- Umbraco award winner [name and year of the award].
“A flexible, scalable marketing platform that is future ready for growth.”Jim Smith, Sr. Marketing Communications Manager, RCP